Marrybrown, Malaysia’s leading homegrown Halal Quick Service Restaurant (QSR), proudly introduces Ayam Epik — a bold, crispy chicken creation inspired by the rich flavors of mamak culture. A perfect blend of spice and crunch, Ayam Epik is a true celebration of Malaysians’ love for deliciously crispy chicken.
Infused with a distinctive blend of aromatic spices and herbs, including peppers, curry powder, cumin, coriander, onion, and garlic, Ayam Epik delivers an explosion of authentic local flavors with every bite. This new offering is a tribute to the rich, diverse tastes that define Malaysia’s food culture.
During the launch event, we caught up with Lemon, the MC for the day, to hear her thoughts on the new Ayam Epik menu. When asked about her favorite option, Lemon shared, “I think I personally like the bucket set because I want to share with my friends and family. The bucket looks wholesome, and I think eating it with your loved ones would make everyone happy.” Her enthusiasm for sharing this special meal with those close to her reflects the warm, communal spirit that Ayam Epik embodies. When asked about Lemon’s go to Marrybrown menu, she answered “My go to menus would be the Fish Fillet burger & the Chicken Porridge.”
Daniel Chan, Chief Executive Officer of Marrybrown®, shared, “As a homegrown Malaysian brand, we understand how comforting familiar local flavors can be. With Ayam Epik, we’ve gone back to our roots, paying homage to the classic mamak-style dishes that Malaysians love. While we’ve always embraced innovation, this is our way of reconnecting with the heart of what our customers enjoy—a flavorful, satisfying experience that speaks to people of all ages and backgrounds.”
Inspired by the beloved mamak eateries, Ayam Epik brings a tantalizing, spicy crispy chicken recipe that delivers the perfect balance of crunch and flavor. Each piece is coated in a deliciously spicy batter, with the fragrance of fresh cereal and spices elevating the experience. Available for a limited time from 11 November, Ayam Epik can be enjoyed in a variety of tempting options for all chicken enthusiasts.
Craving bold spice? Try the 2-pc Ayam Epik Combo for just RM17.50! Two pieces of fiery chicken, creamy mashed potatoes, and a refreshing Fuze ice lemon tea to cool you down. Taking ‘konfem pedas’ to the next level!
Craving something more? Elevate your meal with the Nasi Kari Ayam Epik Combo for just RM15.90! Enjoy aromatic curry rice with cumin, coriander, onion, and garlic, paired with crispy papadam, tangy acar, a hard-boiled egg, and a juicy piece of Ayam Epik. A complete meal to satisfy your hunger!
Can’t decide between crispy chicken and a chicken burger? Get both with the **Ayam Epik Box Meal** for just RM19.90! It includes a crispy chicken piece, a juicy chicken burger, hot mashed potatoes, and Fuze ice lemon tea – the ultimate combo for those who want it all!
If you’re craving more, dive into bold, spicy, and crunchy **Ayam Epik** with the 3-piece, 5-piece, or 8-piece sets, priced at RM22.90, RM35.50, and RM56.80, respectively.
“As the year winds down, Ayam Epik is the perfect way to bring family and friends together for a meal that celebrates Malaysia’s bold flavours. Crispy chicken is a top pick for young adults, and we’re excited to share this new menu with the nation,” said Chan.
– Humans of Kuala Lumpur
