“I started with jelly cakes from my kitchen. I never imagined this journey would lead me here.”
Meet Zahara Naaz, the founder of Jellycakes by Hidden Blooms—and now, the first-ever brand ambassador of Nibou Industries.
Her story is one of quiet resilience and bold purpose. A mother, a businesswoman, and a dreamer who built something beautiful from home—layer by layer, bloom by bloom.
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Today, Zahara’s passion for crafting healthier, handmade desserts has aligned with Nibou Industries—a homegrown Malaysian company known for its guilt-free treats like the DRINME Fruit Jelly Drink and Jelly Crisp. Together, they’re on a mission to reshape the dessert industry—one jelly at a time.
But this is about more than just food. It’s about representation. Inspiration. And the strength of women who lead with heart.
As International Women’s Day approaches, Zahara’s journey is a reminder that entrepreneurship doesn’t always start in boardrooms. Sometimes, it starts in a kitchen, in the quiet hours between raising a family and chasing a dream.
“Being chosen as Nibou’s first brand ambassador isn’t just an honour,” Zahara says. “It’s a message to every woman out there—your dreams are valid. You’re allowed to take up space. You’re allowed to grow.”
Nibou’s CEO, Jowin Goh, shares, “Zahara represents everything we believe in—innovation, passion, and the courage to change the game. We’re proud to walk this path with her.”
And with that, a new chapter begins—not just for Zahara and Nibou, but for every woman who sees herself in this story.
-Humans of Kuala Lumpur
