In Humans of KL

Martell Malaysia is excited to announce the return of the Martell Noblige Swift Talent Quest, where Malaysia’s most talented DJs will compete for a remarkable RM100,000 in prizes. In collaboration with DJs Playground, named Malaysia’s Best Pioneer DJ Certified Academy for 2024, this competition aims to seamlessly blend tradition with innovation, revitalizing the nightlife scene.

Liew Pooi Wan, Head of Marketing at Pernod Ricard Malaysia, shared, “The Martell Noblige Swift Talent Quest serves as a platform for local talents to shine, highlighting Martell’s dedication to empowering creatives and bringing them into the spotlight they truly deserve.”

Competition Structure Shortlisted participants will showcase their talents at Martell Noblige Swift Nights at clubs nationwide. Eight competitors will advance to the Semi-Finals at the Martell Noblige Swift Festival Pre-Party, where esteemed regional DJs will serve as judges. The top four finalists will perform live at the festival, guided by DJs Playground founders DJ Julian, DJ Nexto, and DJ Reeve.

Experience Swift Nights These high-energy events promise an unforgettable experience, combining state-of-the-art technology with vibrant nightlife. Attendees can expect thrilling performances, dazzling neon atmospheres, and surreal visuals, along with interactive elements like the Swift Ball Pit for memorable photo opportunities. Last year’s champion, Exclusive Pete, will return to electrify the crowd alongside an exciting lineup featuring DJ Sandra, DJ Suki, and more.

Exclusive Promotions Guests can purchase Martell Noblige to gain Swift Access tickets for the festival, which includes VIP benefits such as entry to exclusive party areas and complimentary drinks, ensuring a memorable experience.

Reflecting on Last Year’s Success Last year’s competition was highly competitive, with 14 talented participants vying for the crown. Exclusive Pete captivated the audience, garnering over 476,000 public votes. The subsequent Martell Noblige Swift Festival, headlined by DJ Hyo from South Korea’s Girls’ Generation, delivered an extraordinary mix of art and entertainment.

This year’s festival promises to be just as exhilarating, featuring an impressive lineup and immersive experiences. For more details, visit swiftnights.martell.com.

– Humans of Kuala Lumpur

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